AGIZEN - CONCEPTS

At the start of this project, Astra Zeneca gave us a code name for this new drug (we knew it started with an "A") and the colors. We were asked to design the icon and a typographic treatment for the name. The drug is used to help battle cholesterol from inside the blood vessels.

The client decided to go in a different direction for the final result.

Designed while consulting at Sudler & Hennessey.